In Japan, there is a very special day dedicated to honouring older people. It always falls on the third Monday in September and is known as Keiro No Hi – or Respect for the Aged Day.
It’s a tradition filled with both warmth and dignity. And it’s one we have chosen to be inspired by. Because when you draw inspiration from Japan, as we do, you don’t just borrow flavours – you also borrow traditions. Especially the ones rooted in respect.
IN THE SADDLE FOR A GOOD CAUSE
Everyone deserves to feel the wind in their hair – no matter their age. Because we believe age should lift you up, not weigh you down.
So this year, when we celebrate Keiro No Hi on 15th of September, we are inviting both the elderly passengers and the hard-working cycling pilots from Cycling without age, to a heartfelt lunch.
If you want to make a difference in older people’s lives and gain heart-warming and long-lasting experiences in return, we urge you to donate or become a volunteer for Cycling without age.
You can read more about the organization and sign up as a volunteer below.
Sign up and read more
